Course Structure
You’re not just a number, we know you by name.
Programme Structure
Elite Entrepreneur School is designed as a structured, hands-on journey that develops both the entrepreneur and the business. The programme is deliberately split into three complementary phases to ensure long-term sustainability and investment readiness.
Month 1-4: Build the Entrepreneur,
Build the Business
Phase 1 and 2 run in parallel
Phase 1: Upskill and Educate the Entrepreneur
Duration: 4 Months (NQF level 5 accreditation 10 months = 1st year university)
This phase focuses on building the entrepreneur before building the business. Strong businesses are built by disciplined, self-aware and capable leaders, and this phase lays that foundation.
Core Focus Areas
Mind and Soft Skills
Mental frameworks for leadership, resilience, negotiation, and communication.
Entrepreneurial Habits
Daily, weekly and monthly disciplines for consistency and accountability.
Financial Literacy
Practical understanding of money, pricing, cash flow and financial decision-making.
Purpose and Values
Identifying purpose, long-term vision and legacy creation.
Physical Wellbeing
Guidance on nutrition, exercise and physical discipline.
Phase 2: Business Builder™
Duration: 4 Months (Done in parallel with Phase 1)
While the entrepreneur is being developed with Phase 1, simultaneously the entrepreneur will be building their business through the Business Builder. This phase focuses on the business and helps build the foundations of a sustainable long lasting business that adds value.
Core Focus Areas
Business Setup and Compliance
Company registration, SARS, legal structures, POPI compliance
Product or Service Development
Market research, validation, sourcing, pricing and positioning
Operations and Systems
Accounting, HR, supply chain, operating rhythms
Sales and Customers
Lead generation, marketing, customer acquisition, market penetration
Learning Approach
We teach entrepreneurs practical, real-world applications. These include opening their PTY legal entity, sourcing their products, getting market insight, working out their product margins and operational break-evens and building out their budgets and forecasts, which are all practical tasks that help them build their business.
The outcome of this phase is to have the business foundation in place so that the entrepreneurs can spend the following 12 months doing business, making deals, selling and growing.
Phase 3: Operating the Business
Once the entrepreneurial foundation is in place, the focus shifts to operating the business. This is where the service providers start operating and assisting the entrepreneur with their respective services on a monthly ongoing basis.
What to Expect
-
Continued Learning
Personalised training to address any shortfalls in abilities -
Route to Market Exhibitions
Present products to retailers and distributors -
FREE Support Structure (Free for 12 months)
Access to comprehensive business support ecosystem
Support Structure - YOU ARE NOT ALONE
Entrepreneurs are supported by a comprehensive ecosystem designed to remove common failure points.
Support includes (12 months FREE for all of the below):
Business Coaches
Strategic guidance, accountability and quarterly goal tracking.
Operational Service Providers
Strategic guidance, accountability and quarterly goal tracking.
Business Network Organisation
Expanded networks, partnerships and market access.
Media Exposure
Selected journeys may be documented for broadcast or streaming, driving traction and visibility.
Investor Support
Investor portals, performance tracking and structured investment processes.
Month 17:
Graduation &
Investor Readiness
Graduation is when a business is compliant, operational and scalable built to attract long-term investment.
After 12 months of active trading, we graduate the entrepreneurs through the Investor day.
The day has 2 parts to it.
Part 1: For businesses that already have investors that were acquired through the 16 months
Part 2: For businesses that don’t have investors yet, we either value the businesses or there will be an investor pitch potential/reveal.
Both Part 1 and 2 values will be combined to show how much value the EEs way of doing business has created.
Investor Day
Each business is presented to the EES investor network, where investors can review performance, engage with founders and submit bids or funding offers.
Ongoing Growth and Expansion
Once a business is stable locally, EES supports:
- Further capital raises
- Strategic partnerships
- Access to larger retail networks
- Global expansion opportunities while retaining jobs in South Africa
Programme Outcome
By the end of the programme, entrepreneurs do not leave with just a certificate. They leave with:
A fully operational business
Market access and traction
A long-term support network
Structured financial reporting
Investor visibility